Data & Analytics
YOUR DATA'S IN A PICKLE.
Half your conversions aren't tracked, your tools disagree, and nobody's sure which number to trust. We set up GA4, Google Tag Manager, server-side tracking and Consent Mode properly — so every click, every conversion and every dollar is accounted for. Measurement that holds up against ad blockers, iOS updates and the end of third-party cookies. No guessing. Just numbers you can stand behind.
The problem
DECISIONS ON A HUNCH.
When the data's broken, you don't stop making decisions — you just make them blind. And every wrong call is spending real money to learn the wrong lesson.
Half-tracked conversions
Tags fire late, fire twice, or don't fire at all. Your reports look fine and quietly mislead you — and your ad platforms optimise toward the wrong thing.
Consent gaps
Visitors decline cookies and disappear from your data entirely. Without Consent Mode you're not just losing signal — you're flying blind on the traffic you paid for.
Numbers nobody trusts
GA4 says one thing, the ad platform says another, your invoicing says a third. So the team shrugs and goes back to guessing.
What's included
THE WHOLE MEASUREMENT STACK — IN ONE JAR.
Tracking set up by people who actually understand it, validated end to end, and turned into reports you'll genuinely use. This is the technical work most agencies quietly outsource — we do it in-house, properly.
GA4 configured properly
Events, conversions and custom dimensions mapped to how your business actually makes money — not the default install everyone else stops at.
GTM — web + server container
Tag Manager set up cleanly on a first-party subdomain, so you control exactly what data goes where, and tags stop slowing your site down.
Server-side tracking
Measurement that runs on your server, not the browser — so ad blockers, ITP and privacy updates can't quietly blind your reporting.
Consent Mode v2
Every visitor's consent choice respected, while Google's modelling recovers the conversions you'd otherwise lose when cookies are declined. Compliant and measurable.
KPI framework & dashboards
The handful of metrics that actually move the business, in dashboards anyone on your team can read without a decoder ring.
Monthly insight reports
What happened, why, and what to do about it — in plain English. The crunch is in the numbers, and we tell you where it is.
How it works
THE PROCESS.
We audit what you've got, fix it at the source, prove it works, then make the numbers make sense.
Audit
We map what's tracked, what's broken, and what's missing entirely — including where consent is quietly eating your data.
Implement
GA4, GTM (web + server-side) and Consent Mode set up the right way, on your own accounts.
Validate
We QA every tag and event in real time — debug view, test conversions, the lot — until the numbers reconcile. No "set and hope".
Advise
Every month we tell you what the data means and where to invest next. Insight, not just a dashboard.
The proof
NUMBERS, NOT PROMISES.
Of your funnel tracked properly — GA4, GTM and server-side, with every visitor's consent respected. No more half-blind reporting.
— Every setupServer-side tracking on your own subdomain, plus Consent Mode v2 — so your data survives ad blockers, ITP and the end of third-party cookies.
— How we build itGuesswork in your reporting. Every number ties back to a real, tracked, QA'd event — validated in debug view before go-live.
— How we workQuestions
BEFORE YOU ASK.
GA4 is free — why pay for setup?
GA4 is free; setting it up so it's actually accurate is the hard part. Most DIY installs miss conversions and double-count others, then quietly mislead you for months. We make sure every number ties back to a real, tracked event.
What's server-side tracking, and do I actually need it?
It's measurement that runs on your server instead of the visitor's browser, so ad blockers and browser privacy changes can't blind you. If you spend on ads or run a busy site, it's the difference between data you can trust and data with holes in it.
Do I need Consent Mode? I'm in Australia.
If any of your traffic touches the EEA or UK and you run Google Ads, it's effectively required — and it's best practice everywhere. Done right, it respects each visitor's choice and recovers conversions you'd otherwise lose to declined cookies, through Google's modelling. You stay compliant without going blind.
Will all this tracking slow my site down?
The opposite, usually. Moving tags to a server-side container takes weight out of the browser. We measure load time before and after — if we can't show it held or improved, we'll tell you.
Do I own the data and the accounts?
Completely. Everything is set up in your accounts, on your domain. No handcuffs, no holding your data hostage — you keep all of it if we ever part ways.
Is there a lock-in contract?
Never. Setup is setup. Ongoing reporting is optional and strictly month to month — you stay because it's working.
Ready?
LET'S GET YOUR DATA
OUT OF A PICKLE.
Tell us what you're trying to measure and what's not adding up. A real person comes back within 24 hours with where we'd start — no pitch deck, no 47-slide presentation, no obligation.
No lock-in contracts · No juniors · Reply within 24 hours. Always.
Drop us a line
LET'S MAKE A
BIG DILL.
Fill out the form below and we'll get back to you within 24 hours with next steps.