SEO & Google Ads
GET FOUND.
STAY FOUND.
Most SEO fails before the first article: Google can't read the site, or the content answers nothing anyone searches for. We fix the foundation first, then build the content people are already looking for, from your own material and reviewed by a person. Ads come last, when they pay. Everything measured from a baseline, in accounts you own.
The problem
PAGES NOBODY FINDS.
CLICKS NOBODY KEEPS.
Whether you have five pages or a thousand, the leaks are the same three. We see them on most sites we audit, including ones that have "done SEO".
Google can't read it
Broken canonicals, pages missing from the sitemap, slow mobile, no structured data. The content may be good; Google never gets to judge it.
An archive nobody finds
Hundreds of posts, podcast episodes or products with thin titles, no internal links and nothing that answers the question people type. Each page competes with the next one.
Ads on a leaky site
Paying for clicks that land on a page with no clear next step, and no tracking to tell you which dollar did the work. The ad spend is fine; the site isn't.
What's included
WHAT YOU GET.
Scoped in writing, phase by phase, each with a fixed price. The first phase is usually a small pilot on real pages, so you judge the work before committing to the rest.
Technical SEO
Crawling and indexing, canonicals and redirects, Core Web Vitals, mobile performance, structured data written and validated. The foundation Google reads before it reads your words.
Content SEO
Research into what your audience actually searches for. One page per question, titles and descriptions written for that question, internal links so pages help each other instead of competing.
Large sites and migrations
Full backup before the first edit, URL inventory, traffic and backlink check per page, redirect plan, Search Console monitoring after launch. Nothing deleted or renamed before we know what it earns.
Content at scale, reviewed by people
For archives of hundreds of pages: AI drafts from your own recordings and documents, automated checks for grounding, uniqueness, links and schema, and a person reviewing every page before it goes live.
Baseline and measurement
Search Console and GA4 baseline per page before we touch anything: impressions, clicks, position, engagement, index status. A short written report every month against that baseline.
Google Ads, when they pay
Landing pages built for the ad, conversion tracking that works, budgets set to protect your money. In accounts you own, with media spend passed through at cost.
How it works
THE PROCESS.
Baseline, foundation, content, measurement. In that order, every time.
Baseline
Backup, Search Console and GA4 read page by page. We find out what already earns traffic before anyone has an opinion about it.
Fix the foundation
Indexing, canonicals, speed, structured data. Boring, invisible, and the reason the next step works.
Build the content
From your own material, one page per question, reviewed by a person. A pilot on real pages first; the rest priced from what the pilot measured.
Measure and report
Non-brand clicks, positions, indexed pages, engagement, conversions. Monthly, in writing, against the baseline. Ads only once the numbers say so.
The proof
NUMBERS WE CAN SHOW.
We don't have a published case study of a 1,000-page library grown through SEO, and we won't pretend to. What we can show is how we build, on sites you can run Lighthouse on yourself.
Lighthouse SEO and accessibility on La Cesoteca, with performance 98 on desktop and 90 on mobile. Lighthouse 12.8, October 2026.
— A site we built end to endRankings promised before the baseline exists. If we can't measure it, we won't promise it. You get the numbers, with the dates, in writing.
— Every proposalA real person replies within 24 hours. The person who answers is the person doing the work, in English or Spanish.
— Every enquiry, alwaysQuestions
BEFORE YOU ASK.
How long until SEO works?
Honestly: the first three to four months after a change are mostly about indexing and stability. Movement becomes visible from months four to twelve. We measure from a baseline so you can see it happen. Anyone promising page one in a week isn't being straight with you.
Do I need to change platform?
Usually not. We work inside Squarespace, WordPress, Shopify or custom code, and we protect your existing URLs. If a platform limit makes a move worth discussing, you'll see it in a report with evidence, not as an assumption.
How do you use AI for content?
AI drafts from your own material: recordings, documents, product data. Every draft is checked automatically against the source, then reviewed by a person before it goes live. We never introduce health or medical claims; they stay attributed to the expert who made them. Pages with no usable source are logged as exceptions, not filled with guesses.
Do I need Google Ads?
Only when they pay. Ads make sense once there's a page worth landing on and tracking that shows what a click returns. We build both first, in accounts you own, and we'll tell you honestly if ads won't profit in your market.
Is there a lock-in contract?
Never. Programmes are scoped in writing with a fixed price per phase, and ongoing work is month to month. If the numbers don't justify it, you walk, and you keep everything we built: pages, templates, data, accounts.
Ready?
LET'S GET YOU FOUND.
Send us your site and tell us what people should find you for. We'll come back within 24 hours with where we'd start — no pitch deck, no obligation.
Drop us a line
LET'S MAKE A
BIG DILL.
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